江岸區出租(zu)車電(dian)子屏(ping)廣(guang)告公司訴說廣(guang)告傳播(bo)效(xiao)果
信息(xi)從傳(chuan)(chuan)播(bo)(bo)(bo)音發出以后 總要(yao)對受(shou)(shou)眾(zhong)產生一定的(de)(de)(de)影(ying)響(xiang):簡單來看(kan) 如果受(shou)(shou)眾(zhong)沒存接受(shou)(shou)到(dao)(dao)傳(chuan)(chuan)播(bo)(bo)(bo)音發出的(de)(de)(de)信息(xi),傳(chuan)(chuan)播(bo)(bo)(bo)肯定是(shi)不(bu)成的(de)(de)(de),換句(ju)話來講 就(jiu)是(shi)傳(chuan)(chuan)播(bo)(bo)(bo)是(shi)沒有(you)(you)效(xiao)果的(de)(de)(de)。所以 簡單的(de)(de)(de)理解足 只要(yao)傳(chuan)(chuan)播(bo)(bo)(bo)的(de)(de)(de)佰息(xi)從夾(jia)源(yuan)丑受(shou)(shou)眾(zhong)能(neng)順利(li)實(shi)現 它就(jiu)足有(you)(you)效(xiao)果的(de)(de)(de)。當然(ran) 效(xiao)果是(shi)有(you)(you)程(cheng)度(du)上的(de)(de)(de)差異納 有(you)(you)的(de)(de)(de)傳(chuan)(chuan)播(bo)(bo)(bo)過程(cheng)只要(yao)受(shou)(shou)眾(zhong)有(you)(you)反應‘得(de)到(dao)(dao)了(le)信息(xi)就(jiu)行(xing)”這種“反應’也可以說是(shi)“反饋” ,有(you)(you)的(de)(de)(de)傳(chuan)(chuan)播(bo)(bo)(bo)過程(cheng)卻達到(dao)(dao)了(le)改(gai)變受(shou)(shou)眾(zhong)構思想 觀念 高(gao)度(du)等(deng)萬(wan)面的(de)(de)(de)效(xiao)果 甚(shen)至影(ying)響(xiang)受(shou)(shou)眾(zhong)一輩子”
以廣(guang)(guang)告傳(chuan)播(bo)(bo)的本(ben)(ben)身效果(guo)為(wei)例(li)。所渭廣(guang)(guang)告傳(chuan)播(bo)(bo)的本(ben)(ben)身效果(guo) 是指廣(guang)(guang)告信(xin)息經(jing)傳(chuan)播(bo)(bo)媒(mei)介(jie)傳(chuan)播(bo)(bo)媒(mei)介(jie)傳(chuan)播(bo)(bo)后引起眾(zhong)(zhong)接受(shou)和注(zhu)意(yi)(yi)的程度,有(you)的廣(guang)(guang)告受(shou)眾(zhong)(zhong)僅(jin)(jin)僅(jin)(jin)是注(zhu)意(yi)(yi)到了(le)(le)(le)廣(guang)(guang)告信(xin)息 時間不(bu)長就(jiu)洲’化省息產生(sheng)(sheng)了(le)(le)(le)退后。有(you)的廣(guang)(guang)告受(shou)眾(zhong)(zhong)不(bu)僅(jin)(jin)注(zhu)意(yi)(yi)到了(le)(le)(le)廣(guang)(guang)告信(xin)息,而日(ri)牢空地記住了(le)(le)(le)廣(guang)(guang)告恬息 被(bei)廣(guang)(guang)檔信(xin)息說服利打動 以至最終產生(sheng)(sheng)了(le)(le)(le)消(xiao)費行(xing)為(wei)。上(shang)述(shu)兩(liang)種情況都屬(shu)于(yu)廣(guang)(guang)告傳(chuan)播(bo)(bo)的本(ben)(ben)身效果(guo)隊范疇,只不(bu)過得度上(shang)有(you)較大的差異(yi)。